Malaysia is a multiracial country with more than 250 ethnicities. It has been 62 years since the country was formed. Although Malaysians have been living peacefully together, the nation remains polarised on the basis of race. With the rise of racial tensions in this diverse nation, is it possible for Malaysians to be a more united and inclusive multiracial society as we progress forward?
#BREAKINGBARRIERS
CIMB Bank believes in the strength of diversity is the vital ingredient for the success of our multiracial nation. With that as one of its brand beliefs, Breaking Barriers is a movement which its intention is to urge Malaysians to break their racial barriers and overcome their biases.
The Film
Culture is not limited to its own race.
The film features a number of Malaysians that shows the spirit of being a Malaysian as they break the racial barriers. For example, cross-racial child adoption, lion dance performance(Chinese) integrated with bamboo dance(Kadazan), interracial marriages, just to mention a few. These inspiring stories that shows integration of multiple cultures are turned into meaningful narratives. With these raw moments, we hope to inspire Malaysians to do the same.
The film will be launched during New Year because it is the time when people reflect on their actions and set new goals. It will act as a reminder that all Malaysians should play their part to lead the country forward in the coming year.
The Website
As a continuation to the campaign, a website is created. The website acts as a platform for Malaysians to share their stories. Head to https://breakingbarriers.netlify.app/ for better experience!
The Unity packet - a tradition adopted by many races in Malaysia
One of the most significant similarities of traditions in Malaysia's major celebrations is giving money packet. Giving money packet(红包 hóngbāo) was initially a Chinese tradition during the Chinese New Year. However it became a tradition adopted by many races in Malaysia, hence CIMB releases a design that is catered to all races and it is named as "Unity Packet", where Malaysians can use this in all major festivals.
The Visuals
An integration of multiple cultural elements. Floral motifs is the most racial friendly design. It can be found in the Malay, Indian and Chinese motifs.
An integration of multiple cultural elements. Floral motifs is the most racial friendly design. It can be found in the Malay, Indian and Chinese motifs.
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Thanks
for viewing!
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