Lawendy Tech

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LAWENDY TECH | YOUTUBE CONTENT CREATOR

LOGO REDESIGN & VISUAL IDENTITY

Lawendy's new identity

Lawendy Tech is one of Egypt's most influential digital content channels in consumer electronics and digital products, Yousuf Lawendy who hosts the show is an Egyptian based electronics reviewer & digital content creator who started streaming content in 2015 with only a webcam attached to the PC in his room and a handheld compact camera that he used to shoot family pictures with. his content evolved since then and his activities did expand quite a bit.

Being a tech savvy, he always focuses on being the first to understand and decode new technologies for the purpose of making a simple and thorough content that any viewer can understand and benefit from.

Lawendy Tech now is run by Yousuf, his endless crew of editors and of course a limitless gear supply to start a cinematic war of his own, he creates videos to open conversations about products or technical topics in general. Most of his daily Activities are recorded and shared as well through his personal Vlog.

Redesign is easy, Right?

Yes it is. and No it is not.

For starters. When Yousuf enlisted us to rebrand his whole operation, we saw the perfect opportunity to give it a fresh coat of paint, to transform it into a digital content platform that visually communicates the feel of that vast spectrum of a field. Plus he was gaining popularity, nearing into the One Million Subscriber milestone,

so we knew this was the moment to bring something unique and original to the scene. Elevating the idea of bringing Lawendy into our everyday content consumption loop, we created a personal and professional look that entertains his audience and helps them make the best purchase decisions.

A clever facelift of the old logo complements the brand’s image, and a new colour gradient sets the brand apart and highlights a clean look which strengthen that, while everything else is sleek and connected, clear typography and layout help emphasize aesthetical brand messages, and a fresh intro sequences, complete with smooth animations and groovy beats, helps spark a conversation and conveys the same sense of knowledge you’d get with every video. tech, everywhere.