The challenge was to launch MTN's new brand campaign "Come over to the bright side" in a digital and social space. The campaign aimed to showcase how easy is it to attain entertainment on the telecommunitator.

We urged consumers to tweet on the network that keeps them in touch with the things they love most. Less boring. More everything on MTN.

We had always on content that formed part of our engagement pillars that gamified the social experience of the consumer in a simple way.

Find the phone challenged the consumer to guess how many phones were in the visual.

Pic IQ call consumers to guess the a word or phrase based off the visuals in the creative.

TBWA\ Hunt Lascaris

Executive Creative Director: Kabelo Moshapalo
Art Director: Tushi Mashimbye

Copywriter: Kholofelo Mamabolo