DREAM MAD KIDZ
VISUAL IDENTITY, ART DIRECTION
2019
"You are the size of your dreams" is the main idea of Dream Mad Kidz.
This streetwear brand was created in 2016 from a childhood group of friends who have grown up breathing hiphop culture and dreaming of living the best way possible inside their neighborhood caos.
This streetwear brand was created in 2016 from a childhood group of friends who have grown up breathing hiphop culture and dreaming of living the best way possible inside their neighborhood caos.
The logo and visual identity was designed based on their dreams, and as a dream they have some disconnected points that can be confusing sometimes. Inspired by the rap and trap culture, the album KOD from J Cole was a big reference for colours and other elements, that's why purple was the main color chosen in here.
creative direction: @_byfel
design: @_byfel
photography: @renankamikoga
3d artwork: @gap.artwork
models: Leonardo Tavares, Leonardo de Alencar, Marcelo Firmino
brand: @dmkidz
year: 2019
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