Broccolini is a single-source provider of construction, development and real-estate services for industrial, commercial, and residential markets in Canada. Over the years the company has been recognized for its exceptional standards of construction and for constantly pushing the limits of the Canadian real estate market — principles undoubtedly applied to Victoria.
Victoria was born after Broccolini acquired the largest lot of developable real estate in the downtown Montreal area in a $100-million deal. After the purchase, Broccolini partnered with TUX to imagine the future of this unique piece of land on which they set out to build the city’s tallest tower. Together we created a historical and powerful name and brand-story for the building, produced a multi-tiered marketing strategy, and took care of the project’s media deployment.
Client Partner — Sandra Dagenais
VP — Ludwig Ciupka
Creative Director — Françoise Cournoyer
Second Creative Director — Charlène Sepentzis
Strategy — Pierre-André Vigneault
CGI Artist — Jean-Michel Simard
Writer — Élyse Noël De Tilly
Production — Janie Delorme
Art Director — Audrey-Claude Roy
Graphic Designer — Gabrielle Crevier
Graphic Artist — Mateusz Markiewicz
Media — Caroline Pilon
Web Design — Marie-Pier Primeau
