Campomar is a Peruvian brand dedicated to the production and commercialization of canned fish. They fish in peruvian seas and their products have great nutritional values, offering their preserves in a wide variety of presentations.
Chicha Digital agency commisioned us to make a series of visuals that were implemented in the capital of Perú and its surroundings, highlighting the most representative elements of peruvian regions involved to each visual.
Key Visual implemented in all the brand content.
Highway Billboards
The following Visuals were made to be implemented in the south highway of Lima, Perú.
Regions Visuals
The following visuals were made to be implemented in the different regions of Perú.
Visual made for Trujillo, Perú.
Visual made for Tacna, Perú.
Visual made for La Libertad, Perú.
Visual made for Arequipa, Perú.
Characters Development
We put a lot of effort developing the two main characters of the campaign: A 'Marinera' dancer and a Fisherman.
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Client: Campomar
CGI Illustration: Julio M. Ruiz, Jose Arias
Agency: Chicha Digital
Art Direction: Julio Seminario, Julio M. Ruiz, Jose Arias
Head of Art: Julio Seminario
Associated Client: Sebastián Nuñez
Executive Producer: Tatiana del Rio
Year: 2020
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