Key.ru.
Electronics vs Man
Electronics vs Man
Key.ru, the largest electronics retailer in St. Petersburg, teamed up with agency for redesign of its online store. We had to do an in-depth study of the existing interface, formalize the needs of the business together with the client team and create new experience in interacting with a large e-catalog of products, company services, while preserving the familiar website structure for customers.
The task of redesigning the e-store has led to the renewal of the brand’s digital identity. We unleashed the full potential of the characters – the core of the brand, through illustrated stories and transferred the charisma of the heroes to the interface elements, strengthening communication with the audience.
Minimalistic illustrations appeared in various modules of the online store, accompanying the user along the entire path of interaction with the site: from registration to purchase. The illustrations created emotional contact points and enriched purely functional elements.
Considerable attention was paid to details: icons and buttons, as well as a new font, which together created the right mood and supported the identity.
The modularity of the interface made it possible to adapt elements to various functional blocks, while maintaining uniformity in design and interaction experience.
