Playful, relatable and optimistic, GOOVI launch campaign celebrates motherhood with
all its ups and downs and encourages women that imperfection is perfectly normal in a
friendly and fun way. With colorful and quirky imagery and social films, the campaign presents a range of product meant to make the modern mom’s life easier – without judgement. Featuring Michelle Hunziker.
all its ups and downs and encourages women that imperfection is perfectly normal in a
friendly and fun way. With colorful and quirky imagery and social films, the campaign presents a range of product meant to make the modern mom’s life easier – without judgement. Featuring Michelle Hunziker.
Photography and direction Aleksandra Kingo
DoP Vlad Jakovlev
Produced by Spring Studios Milan
2018
