CSR Strategy - Strategic Design
CLIENT
Natural Cosmetic, Germany
CHALLENGE
To create an innovative corporate social responsibility strategy for Natural Cosmetic's new
product range.
product range.
PROCESS
User-Centered Research - Expert/User/Extreme/User Interviews, Observation, Immersion, Market Research
Synthesis Tools - Personas, Point of Views, Opportunity Fields
Ideation Tools - Heaven & Hell, Learning from Brands, Storytelling
Prototype - Branding, Sketches, Wireframe, Business Model Canvas
Feedback / Iterate - Taking feedback from users
ROLE
Strategic Design, Design Thinking, UX Design, Branding, Storytelling
TEAM
Mariam Jajja & Nico Limo
Thank you!
Design Akademie Berlin
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Semester 3
