The brief was to rejuvenate the existing property for Red Hot to communicate seasonal merchandise with big-buy ins, while focusing on newness and innovation.
This route uses the red hot colours that are already entrenched in the consumers minds
in a subtle way but still communicates the Red Hot message without being too blatant.
This route is an evolution of the property bringing in the colour cues in a completely fresh approach. It includes placing colour in elements in the surrounding environment, such as in a staircase or road barrier, to convey a recurrent theme in the visuals.
in a subtle way but still communicates the Red Hot message without being too blatant.
This route is an evolution of the property bringing in the colour cues in a completely fresh approach. It includes placing colour in elements in the surrounding environment, such as in a staircase or road barrier, to convey a recurrent theme in the visuals.
Creative Director: Louise Steenpoorte & Warwick RautenBach
Art Director: Tushi Mashimbye
Designer: Jauc Mostert & Tushi Mashimbye
Copywriter: Jake Malepa & Kali Welch
Fashion Director: Francois Ferreira
Photographer: Lesedi Mothoagae
