We were approached by Muuto to help them launch their 2020 furniture collection. The new collection was originally scheduled to launch during the Milan Furniture Fair, but in the midst of the covid-19 crisis, they decided to shift towards a 100% digital approach. We were able to move fairly quickly to accommodate their needs during this strange time where traditional photoshoots can be a challenge.

We directed and designed their website launch film picking up the simple and contemporary style we had originally established. Our goal was not imitate a traditional photoshoot, but instead welcoming the magical movements that are possible with animation. In the end we delivered assets for their social channels including high resolution posters for retail showrooms.