Shapesmiths is the largest CrossFit gym in Europe.
When we met its founders in 2014, Shapesmiths was still a dream, an ambitious project that existed only on paper. While the founders overcame problems big and small to eventually establish themselves as an award-winning business, we partnered with them to help their brand grow, every step of the way. We started by designing a powerful and honest brand identity, complemented by all digital and physical communication.
Interiors: Dan McNulty
A community card where type grows bigger and bolder year after year, just like the member's body and mind become stronger.
The 9x3 metres typographic wall graphics are there to inspire people while they train.
