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Way Out West 2019

WAY OUT WEST 2019
Designing Swedens biggest forward-thinking festival
Way Out West is a three-day, multi-genre music festival. During the day it's located in the idyllic park of Slottsskogen, in the leafy and lush heart of Gothenburg. During the night the festival moves to a series of venues throughout the city. Way Out West has been around since 2007 and we have been in charge of everything visual since then.
The Butterfly Effect.

The idea that small events can have a huge impact in a complex system. Together with 3D artist Elias Klingén we created a variation of butterfly wing close-ups. As an abstract visualisation of how social and environmental sustainability has been of key importance for Way Out West ever since it's inception in 2007. And as a subtle nod to how a small music festival in the nordic region can aspire to create positive global change.
Art Direction and design: Leon&Chris
3D art: Elias Klingén

Designed by Leon&Chris
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Way Out West 2019
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