A wild and evocative for an organic intimate lubricant brand.
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Into The Wylde was founded by Kathie Bishop, a medical herbalist who helps women combat recurrent vaginal infections using herbal medicine, dietary and lifestyle interventions. Kathie set out to create a lubricant brand for women, made specifically with women’s physical needs in mind and designed to be actively beneficial for a healthy intimate environment. Into The Wylde’s debut product is ‘Wylde One’ a water-based lubricant which is made from five dynamic botanicals, has an intimately balanced pH and is certified vegan and organic.
We created a visual identity that’s a harmonious balance between elegance and play. The hand-drawn logo brings an organic yet sensual feel – a nod to the brand concept of connecting with our inner Wylde One. Paired with a rich colour palette of pinks and greens, the aesthetic is flirtatiously vibrant. The look and feel expresses femininity through its essence, with a sexy, adventurous tone that invites you to reawaken play.
The packaging features hand-illustrated nudes seductively wrapped in wild botanicals – referencing the product’s natural ingredients. The tube is made from wood pulp and plastic, meaning it can be recycled easily as either. For the launch, we worked with photographer Tara Liondaris to encapsulate the whole identity in a collection of product and lifestyle images.
