Bin Me Right Campaign - Greener NYP Team Project
NYP estate management implemented the use of recycling bins, however it is being under-utilised due to inadequate awareness and not taking actions, generating waste that could potentially be recycled.
From interviews and surveys, we found out that not many people understood how and what they should recycle. The objective is to educate and encourage students and faculty to have better greener habits in campus, through a campus wide campaign via social media and installations in the school.
Teaser Video to introduce mascots from Bin Me Right! campaign.
Motion graphics done by myself, character and bin designs done by teammates. https://www.instagram.com/binmeright/
Motion graphics done by myself, character and bin designs done by teammates. https://www.instagram.com/binmeright/
Plastics recycling educational video featuring Bubble Partea. Motion Graphics done by myself.
More characters under the Plastics series can be found at https://www.instagram.com/binmeright/
More characters under the Plastics series can be found at https://www.instagram.com/binmeright/
Metals recycling educational video featuring Tin Man. Motion Graphics done by myself.
More characters under the Metals series can be found at https://www.instagram.com/binmeright/
More characters under the Metals series can be found at https://www.instagram.com/binmeright/
Metals recycling educational video featuring Crumplestiltskin. Motion Graphics done by myself.
More characters under the Papers series can be found at https://www.instagram.com/binmeright/
More characters under the Papers series can be found at https://www.instagram.com/binmeright/
Mockup of how the bins will look like with interactive game elements, using motion detectors, sound and light
when the recyclable item is detected. Motion Graphics done by myself.
when the recyclable item is detected. Motion Graphics done by myself.
Tapes leading to the bins that reads the types of recycleable items to be placed into each bin, along with an infographic educating students and faculty on what can be recycled and what to do before they recycle. Illustrations and design done by teammates.
Mockup installation by using stencils to cover parts of the grass under sunlight, which will leave this effect. As time passes, the yellow parts of the grass will return to its green state, which portrays that by recycling, they are saving the environment.
Video showcasing project deliverables in the campaign. Motion graphics done by myself.
