Advertising Goal:
Encourage people to take Greyhound busses instead of other forms of transportation (trains or planes)
Encourage people to take Greyhound busses instead of other forms of transportation (trains or planes)
Desired Perception:
Greyhound is a reliable company and it has many routes. It is the most cost effective way to travel. It’s goes to more specific destinations than trains or planes.
Greyhound is a reliable company and it has many routes. It is the most cost effective way to travel. It’s goes to more specific destinations than trains or planes.
Tagline: Stretch your money further.
Web Banner
Interactive Print Ad.
Microsite:
