Brand identity concepts with Believe in young people

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Brand identity concepts with
Believe in young people

We were commissioned to explore brand identity concepts and designs for a to-be-launched charity whose online platform prepares and places young people into the world of work – providing both employers and young people with a mass of opportunities.

Project scope

Research

Brand concepts and development

Logotype

Colour palette

Typography

Imagery style

Iconography

UI/UX design

Brand guidelines

Insight

Each young person using the client’s innovative online platform is offered career opportunities tailored for them. And vice versa, each employer’s talent requirements is matched with the right young people for their role. This platform is a place to find outstanding talent from the vast number of young people entering the world of work.

Brand idea

From our insight, we drew from the idea of a pick and mix sweetshop.

We crafted the B for Believe into a variable brand mark, and created a pattern of Bs that could be used across brand touchpoints…

Logotype

Typography

Colour palette

Sweet textures

A library of sweets textures was developed that could be used across brand touchpoints.

Iconography & infographics

Based on the above sweet textures, a suite of iconography and infographics were developed for the online platform.

Imagery style

Where imagery was required, we sourced photography of young people in a warm, relaxed and reportage style to complement the bold, graphic identity.

User interface / experience / journey design (UI/UX)

The client provided us with an undesigned wireframe / prototype of the planned UI / UX for their online platform. We designed all required screens – delivering a library of assets for the entire UI / UX to be programmed by another agency.

Other brand touchpoints

Brand guidelines

A comprehensive set of brand guidelines were explored, developed and delivered with a library of assets for the client to take the brand and platform forward.