New Corporate Branding
Promoting the New Company Name
Promoting the New Company Name
We have designed and hand drawn many bespoke typefaces for our clients, but when it came to creating our own new identity the feeling was unanimous, to chose a simple uncomplicated font and only one or two colours, something simple but impactful, allowing our client work to speak for itself.
This typeface is a family based on the logo font used in the Avant Garde Magazine. Using just 3 weights to emphasise the syllables in our new name we chose the beautiful Herb Lubalin and Tom Carnase Avant Garde Gothic for what we hope is a confident but at the same time unfussy, clean and contemporary look.
This typeface is a family based on the logo font used in the Avant Garde Magazine. Using just 3 weights to emphasise the syllables in our new name we chose the beautiful Herb Lubalin and Tom Carnase Avant Garde Gothic for what we hope is a confident but at the same time unfussy, clean and contemporary look.
The letterhead, compliment slips and B/C's are flooded with the iconographic red on the reverse side;
on the L/H the name is centred in the middle of the A4 page, so when the correspondence is folded
into 3 it makes an immediate impact when the recipient opens the envelope.
on the L/H the name is centred in the middle of the A4 page, so when the correspondence is folded
into 3 it makes an immediate impact when the recipient opens the envelope.
Our new website has just gone live, we toned down on the red here! Just using a slab of it for the menu bar initial letter.
Thank you. www.iconographic.co
