“Put yourself in their shoes and choose to be a foster carer.”

BRIEF

Marymead urgently requires more foster carers in the region comprising of Wagga Wagga, Goulburn, ACT and Queanbeyan.

CREATIVE STRATEGY

We wanted to be insightful, relevant and inspiring.

Our creative approach is based on a universal human insight that will resonates with people because they can relate to it.

INSIGHT

“No one can control or choose his fate.”

DISCOVERY

So, it’s a matter of destiny. You or I could have been any of these children.

COMMUNICATION IDEA

“Put yourself in their shoes and choose to be a foster carer.”