Grab - Introducing, Grab Water
The recent influx of ride-hailing options has transformed Singapore into an advertising battleground, of green stock imagery vomited carelessly across the island.
This left one customer slightly annoyed.
We brought to life a simple idea to convert more ‘useless ads’ spend into bottles of complimentary drinking water for thirsty passengers across Singapore.
On social media, we asked Grab's passengers to celebrate someone they are grateful by taking a photo of the bottle and share it on their Instagram, along with their gratitude story and using the hashtag #Grabtitude.
