Background:
Example were tasked to develop a new brand identity concept for Salt Meats Cheese’s inner-city rooftop haven sister bar, boasting afternoon aperitivo, light fare, and eclectic entertainment.
Idea:
We designed the visual, culinary and written identities for Salt Meats Cheese’s boldest opening yet. Bar Ombré, which toasts to the changing gradients of the setting sun, is positioned as an authentic Italian aperitivo spot for inner city working locals. With a cheeky identity that nodded to the company’s founding cousins, we utilised bold, broken Italian phrasing and contemporary design
to attract a lively consumer searching for some sunshine.
to attract a lively consumer searching for some sunshine.
