Agrico Ukraine, a market leader with a 50% share, has been supplying selected seed potatoes from Holland for more than ten years, growing it in its own premises in Ukraine and providing technological support to customers at all stages, from sowing to storage. Now Agrico grew into its own brand of packed potato.
Our task was to bulid a brand from scratch, create and develop the culture of potato consumption in Ukrainians.
Our task was to bulid a brand from scratch, create and develop the culture of potato consumption in Ukrainians.
Brand
The brand name developed by us refers to the origins of potato culture in South America. Papas was the name of “ground nut”, consumed by the Indians, recorded by Spanish colonialists in the XVI century. And the Spanish papás, “fathers, parents”, reflects the role of our farmers: they treat potato as their offspring, care for it and do everything possible and impossible for it. The brand got a masculine, yet friendly, caring personality that suits our audience.
Brand identity
Bright brand identity, based on the potato field pattern, distinguishes Papas in the sales outlets. It’s used to seal wooden boxes, shoppers, aprons, at the same time preserving brand recognition on smaller media.
In print media we use a design cardboard with elements of silk screen, stamping, gilding and varnishing. All this adds texture and value to the brand. The best part about the style is that the customer can create new media himself, cutting out a piece of the required size from the brand pattern.
In print media we use a design cardboard with elements of silk screen, stamping, gilding and varnishing. All this adds texture and value to the brand. The best part about the style is that the customer can create new media himself, cutting out a piece of the required size from the brand pattern.
Packaging
We developed the idea of obsession with the product in the packaging. Potato becomes the main character in the visionary world of our papas-farmers. They love it so much that they see it everywhere. We placed the photos of our farmers on the back side of the packaging to introduce them to people and show that we are personally responsible for each potato in a package.
You can already buy packed potato from Papas experts in the Goodwine retail chain.
