In 2016, we became a creative partner of Remarketing, the largest international advertising and marketing festival in Eastern Ukraine. In a bid to reload the festival's communication platform, we developed an advertising campaign focused on the main value of the event - the charge of inspiration.
Visitors attend Remarketing not only to show off or hang out. Our marketing and advertising gurus are getting very tired of marketing strategies, media plans, budgets etc. Actually, not just tired, it takes all their energy. They are so exhausted that they just fall down in the most unusual positions. Those are the poses of sluggish marketing we want to recharge.
Memorable trigger images of exhausted marketing formed the basis of the festival's corporate style. We used them for social networks, online advertising, video and radio commercial and print media: from pens to outdoor advertising.
