This project focuses on creating a unique visual identity for the packaging of ‘Swirl Chocolates’. The packaging relies on hand made visuals as a reference to the taste of all the interesting flavours melting in your mouth, all ‘swirled’ together. Swirl Chocolates showcases a unique but simple visual style which is aesthetically appealing and eye catching from afar. The aim is to entice potential consumers using the bright and beautiful visual elements, on a shelf full of competitors. The project not only consists of packaging for each individual flavour, but also includes accessories such as carry bags, stickers and tags, as well as giftboxes containing a mixture of confectionary.
