Inspired by the success of cheese tea beverage chains in China, the founders of Bobo Tea want to bring these unique blend of experience to Bali. As a newcomer brand in an increasingly saturated market of takeaway beverages, Bobo Tea want the brand to be instantly recognizable in a glance yet also easily distinguishable from competitors, either direct or distant alike.
During this project, our team work closely with the interior designer, since the first store will also be the flagship for the brand’s look & feel. The initial design was based on a modern industrial minimalist style, so from the branding team we propose using Cheddar or Cream Cheese yellow as the accent color to help cheer up the monotonic dominant grey and white tones, we also recommend the usage of wood materials as it can visually represent the color of Tea. Plant decor & greeneries were also used as material in the store to represent the green color of tea leaves.
Our integrated branding package also means we are working closely with the commercial photographer, food stylist, videographer, and typography artist to give visual directions regarding the desired look & feel of the representative imageries. We gave storyboards, references and approval on the photos and in turn also using these wonderful results to design their menu, poster, and social media contents.
