ELGi is one of the most renowned air compressor manufacturers in the world, with a presence across 100+ countries and servicing all industries; from food & beverage to pharma and textiles. 

As a predominantly B2B business, for its social presence, we had to think of ways to make compressed air appealing to the audience. To do this, the #AirFacts content bucket had presented the information in short video formats with crisp headline along with a supporting copy. 

The #AirFacts bucket was among the top performing posts across all social platforms. 

These use cases were also mentioned in the yearly social media calendar shared by the company.