Torikorttelit - the old city center of Helsinki - is a vibrant square that draws tourists and locals alike. Kokoro & Moi designed a visual identity for Torikorttelit which combines the history of the old merchant area, the progressive beat of Helsinki today, and visions for the future.
During my internship at Kokoro & Moi, I was asked to help refresh this identity in order to be more recognizable across a wide range of platforms, from social media to digital billboards. I mocked up a new animation style, poster layout, letterhead and website, and elements of each were used in the creation of the new identity.
