This long team project, originaly called called EcoLeisureBike for 2016, brought us to create a completely new business model for Rizoma, enhancing it's current design process. Then this would be the first motorcycle by Rizoma, allowing configuration by the client.
The motorcycle is in fact one of the configuration possibilities... This one is more an urban purpose roadster.
But with the new business model and co-creation concept, the possibilities are huge.
(Rizoma : http://www.rizoma.com/)
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Business Model & Co-Creation Process
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