Being a family brand in the female fashion industry in Brazil, the di Garanza has as its main concept classic femininity references.
The naming of the brand is a combination of the name Rubia (the owner's name) origins - a group of flowers that produces a characteristic red pigment that it has been used for centuries to dye fabrics - with her Italian ancestry.
In a way to avoid exaggeration and cliches that can be present in some feminine visual references, the main idea for the whole project was to balance the girly with the sophistication of the fashion field. Through warm colors, the weight contrast in the lines, the presence of the serif in the logo trace, and the Rosas (the women in the portraits), the di Garanza speaks about how bold it is to be delicate and romantic in such a wild time.
The naming of the brand is a combination of the name Rubia (the owner's name) origins - a group of flowers that produces a characteristic red pigment that it has been used for centuries to dye fabrics - with her Italian ancestry.
In a way to avoid exaggeration and cliches that can be present in some feminine visual references, the main idea for the whole project was to balance the girly with the sophistication of the fashion field. Through warm colors, the weight contrast in the lines, the presence of the serif in the logo trace, and the Rosas (the women in the portraits), the di Garanza speaks about how bold it is to be delicate and romantic in such a wild time.
*2019.
Thank you! :)
