*CONCEPT WORK
LIBERÉ*
Is a line of skin care brand that invites you to dream big. With it’s gradient purple, pinks, and neon greens, the packaging features an illustration that invites your inner child to be free. Inspired by the work of Brette Guilmette & byfutura, the gorgeous illustrations create a brand identity that is whimsical and hip enough to capture skin care enthusiasts at all ages.
THE NAME
In combination of “libere“ (free) and “libe” (children), we created the brands name LIBERÉ with the meaning:
"Let your inner child be free"
The É (e-acute) was set as a symbol for the products french origin.
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