BTS (back to school)
Initials
Video
Remember your childhood? New backpack, smell of new books and old friends reunion after a long break of final exams.
Concept: After a long summer vacation kids don't want to go to the school again and follow the homework routine. What could parents do? Giving a new backpack to the kid? Why not... Give them a brand new backpack in which they can carry their endless dreams. Make their back to school a HAPPY AFFAIR.
Thank You!
