old man's friend
What started as a simple illustration, quickly transformed into a unique packaging design concept. After finishing the illustration, I realized that it was missing something, which led me to expand the design and create a new brand around it. I wanted to explore how far I could push the limits of the initial illustration and how the design would evolve as I continued to add new elements and variations.
Through this project, I tested different branding elements, including typography, color schemes, and imagery. Each step of the process allowed me to experiment with new ideas and take the design in new directions. As a result, I was able to create a cohesive and visually stunning brand identity that showcased the versatility of the original illustration.
Overall, this project was a testament to the power of creativity and how starting with a simple concept can lead to something much greater.
artwork
branding
The mockups were created using Cinema 4D and Photoshop, while the animations were made in After Effects.
Stationeries / Merchandise
