This project was taken up as a part of our Design Management course where students from various disciplines come together and work as a team to come up with a Business model. The purpose was for us to learn how to function in a business environment and to equip us with skills required to be an entrepreneur.
Our group decided to develop something in the eco-tourism sector in order to reconnect people with nature and trips to off-beat locations. As a result of which we came up with a caravan service, promoting caravan culture in India, targeting 18.5 lac of the 50 million Indians who travel regularly.