Perth Fashion Festival (PFF) is Western Australia’s largest, annual premier fashion event. Founded in 1999, PFF is a not-for-profit organisation whose mission is to celebrate, nurture and promote all aspects of the WA fashion industry.

With each festival comes a large variety of brochures, booklets and programs which need to be designed. As the main designer for the festival it was my role to complete these projects. Each year, 10,000 programs are printed and distributed around Perth.