Loop.
Responding to the growing fusion of work and living spaces, Loop offers the ability to transform the lighting environment with a simple swivel. Loop illuminates a workspace when directed downwards, transitioning into a mood light when rotated inwards.
Experience.
Creating a great experience with a lighting product goes beyond illumination and shadow. The unique packaging and unboxing experience creates a memorable first impression while the assembly of Loop requires no tools. Simply place the light tube through the felt sheet and roll on the rubber rings.
During the life of the product one will be continually satisfied with the level of resistance while turning the light tube. And if there is ever a need to discard Loop, all of the parts simply disassemble for guilt-free recycling..
Reduction
Loop moves past the archetype of a lamp by introducing a unique construction of simple components. This construction naturally allows for a delightful swivel interaction. Rarely is lighting adaptable in its functionality while also in its ability to be constructed in a variety of sustainable materials.
Materiality
A simple bend in the sheet transforms various materials not commonly seen as structural components.
Various materials can be used as the shade, allowing Loop to elegantly complement and attune to different spaces. In addition to sustainable materials, the product life-cycle and packaging were carefully considered to ensure the product had a holistically sustainable approach.
