Skinfood – an iconic New Zealand skincare company – have expanded their product range to include a millennial-targeted AGELESS line.

When establishing the visual identity system for AGELESS, the need for a more premium aesthetic was identified to get cut-through with this discerning demographic. The design solution took inspiration from the existing identity but elevated the look and feel by paring back the visual elements, such as the droplet iconography. The minimal, simplified approach to the identity meant application across tubes and boxes was uncomplicated and kept to a cost effective two-colour print application. The addition of silver foil to the packaging then gave it a touch of elegance and sophistication.