RedBull Concept
Gives you Wings
We connected our levitation shoot to the already present punchline of Redbull which is ‘Gives you Wings’. Redbull’s brand promise is to give their consumers energy and a positive attitude which attracts dynamic and young people who like to play with their limits. We wanted to make our advertisement daring, adventurous, cool and trendy and hence we used illustrations that show the youthful and energetic personality of the brand itself. We used the sport basketball because it requires the strength and the ability to jump high which directly encapsulates the punchline of the brand.
We connected our levitation shoot to the already present punchline of Redbull which is ‘Gives you Wings’. Redbull’s brand promise is to give their consumers energy and a positive attitude which attracts dynamic and young people who like to play with their limits. We wanted to make our advertisement daring, adventurous, cool and trendy and hence we used illustrations that show the youthful and energetic personality of the brand itself. We used the sport basketball because it requires the strength and the ability to jump high which directly encapsulates the punchline of the brand.
Credits :
Model: Jael Mk
Styling: Pooja Ostwal , Gopika Vipin
Set Production: Pooja Ostwal
Sourcing: Krishna Mangal , Pooja Ostwal , Gopika Vipin , Nirkhunan Kuppuram
Photography: Krishna Mangal
Editing: Akansha Singh , Rashmika Prasad
Content: Snigdha Bhowmik
The Team: Akansha Singh, Gopika Vipin , Krishna Mangal , Nirkhunan Kuppuram , Pooja Ostwal , Rashmika Prasad , Snigdha Bhowmik
