Social Good Project
The brief for this project was to work together as team to develop a social good campaign for a topic we chose of our liking. We had to show what the issue was and how we proposed to solve it through three pieces of campaign and social media. We chose to do our campaign on water. The issue was that there are 44,000 children dying every year in Nepal from waterborne diseases.
This is some sketches from the first step when drafting up ideas for what we wanted our own water brand to look like and for the campaign ads.
This is the mood-board that set the tone for which direction we wanted our campaign to go, color palettes we were possibly looking at, and ideas of existing ads that represented our style we envisioned. We also have the identity brand where it shows what colors we are using and how the logo looks for our water brand.
The idea for the campaign was to use children to make it more compelling and grab attention. Like the examples in our mood-boards we wanted to keep a consistency of design throughout the three campaigns, so they can be identified as one campaign together. We created our water brand called essence, where for every buy of our water a percentage of proceeds goes to an organization in Nepal that creates wells for clean water, in turn helping create more.
This was our social media posts showing the content we would up load and also branding our water bottles to motivate people to help us help them.
