Concept creation and execution for Levis print ads
People wear and buy jeans beased on their personality, status, mood, figure etc... Ripped, Low waist, Light blue; every style has a unique feel to it and while fullfiling the garmet's primary function for protection, it can also help us bring out our personality. Combining the originality of each Levis cut with the classic personalities of Venus, 3 Graces or David, this Levis Ads lay ground for a new so called Identity Matrix.
