“How can we link issues of unnecessary food waste that is perfectly edible with growing consumer demand for inexpensive healthy food?”
VISION:
As an organization FlavourFull aims to reduce the amount of fruit and veg waste by buying perfectly edible pieces that don’t comply with the unnecessarily strict cosmetic standards of British supermarkets. Sourced from local farmers - its goal is to create and distribute products that would be an affordable source of your ‘5 a day’ diet while avoiding perfectly good food going to landfill.
My goal was to draw a parallel between perfection in society with perfection in food. By embracing imperfection and diversity in food we learn to appreciate our own differences and embrace uniqueness.
VISION:
As an organization FlavourFull aims to reduce the amount of fruit and veg waste by buying perfectly edible pieces that don’t comply with the unnecessarily strict cosmetic standards of British supermarkets. Sourced from local farmers - its goal is to create and distribute products that would be an affordable source of your ‘5 a day’ diet while avoiding perfectly good food going to landfill.
My goal was to draw a parallel between perfection in society with perfection in food. By embracing imperfection and diversity in food we learn to appreciate our own differences and embrace uniqueness.
issuu.com/juliakotulova/docs/flavorfull_web_book_6?e=3127176/3726550
