One Beat is a prototype online campaign for the Rainforest World Music Festival 2013.

 

This campaign consisted of a microsite, a mobile app and an alternate reality game. All platforms works with each other bringing the entire experience.

 

The microsite features a game called the Talent Scout game, users will have to download the mobile app and go around the real world looking for these "talents" the location of these talents are displayed in the microsite.

 

Once users have gathered their talents, they can form a band with the talents they have. Once the band is formed they will be redirected back to the microsite where they can see their band performing on stage in the microsite's landing page.

 

The microsite also features a mix & match game where users can mix their own beats, making their own music. At the end of the campaign a winner with the most creative mix will win some prizes.

 

This campaign is meant to launch 1 month before the actual festival generating public awareness and interest in this music festival.

 

The entire microsite walkthrough can be viewed in the video above, and below is the mobile application and how it functions.