Midnight Fusic Vertigo Behind The Scenes
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Client: Sony Music Malaysia
Brand: Midnight Fusic || @midnightfusic
Production Company: The Seventh Creative
Creative Director: Kennedy Tang
INFO
A creative take behind your average 'behind-the-scenes' styled video. Sony Music Malaysia wanted us to cover the filming and making of their latest Vertigo music video as it was quite an elaborate setup, we wanted the fans to be a part of the journey. Whilst filming, I had to constantly remind myself 'what would a fan want to see/experience?' and that was the perspective i was going for.
THE CONCEPT
Concept for this project was relatively straight-forward. We ensured that every step of the process was filmed and documented. From the start, all the way to the end into the actual footage taken from the music video itself. This was done in hopes to stir an emotional connection between the preparation, to the final product. Through this, fans will be able to see their journey in the making of Vertigo's music video.
