Fondazione Edoardo Garrone
New Storytelling
Fondazione Garrone is constantly growing and feels the need to innovate its way of communicating and telling about itself on web.
Given the complexity and the great variety of services offered, it seeks a simpler, more modern and immediate style to involve users.
After an accurate brand analysis, a new identity has been studied. The goal was to highlight the care and planning with which the foundation supports and makes its every initiative grow. From these considerations the idea of the Foundation as “container” comes to life. The logo becomes a box, from which stories and projects are born! To help the user identify the three main services we used three colors for three icons in the Homepage and three dedicated motion-storytelling. Project developed at Studiowiki.
