Šiaulių bankas is a local bank in Lithuania. Recently it was rebranded to be more fresh and friendly to the clients. Rebrand also communicated new bank message – closer.

Even though it's one of the smaller banks in Lithuania it still has the widest network of branches, serving more local communities than any other bank. To make new bank message relatable to bank employees as well, we created a book consisting of stories what it means to be closer. It helped employees to understand bank philosophy in a new way.

We shot these photo essays with photographer Tadas Kazakevičius and put them in the book which had almost no text. Every story was linked to the website where you could hear every single book hero speak and tell their own perspective on what it means to be closer: from twins, to world travellers.