The Metropolitan Museum of Fashion (MMF) is the first stand alone museum to be soley dedicated to fashion in its entirety in California. Located near Downtown LA, its the perfect venue to come and spend your day soaking up the latest trends and past iconic legends.
Hypothetical Exhibits:
UNUSUAL HAPPENINGS Abberational Pairings features some of the hottest designers to date you won't want to miss. They'll be exhibiting their latest work along with a recollection of all the unexpected things that have happend along the way to the runway.
INCEPTION PERCEPTION Abberational Innocence taps back into the origin of creativity. Some of the most imaginative scenarios happend while playing make believe but everyone's story is unique to their own. Rei Kawakubo, CÉLINE, Stella McCartney and many more will speak about their first encounters with creativity and how it influenced their creative process in fashion.
SECRET DESIRES Abberational Symposium features the work of 6 local designers and their inner most secret yearnings. Come and find out what they've been holding back until now. There will be an interactive confession wall where you get the chance to expose your secret desires as well, annonymous or not the choice is yours.
SECRET DESIRES Abberational Symposium features the work of 6 local designers and their inner most secret yearnings. Come and find out what they've been holding back until now. There will be an interactive confession wall where you get the chance to expose your secret desires as well, annonymous or not the choice is yours.
Mark Development
Just as fashion references past iconic styles, I've created a mark that references a very iconic typeface in the world of typography, Bodoni. But it wouldn't be fashion without reinterpreting the wheel by referencing a past movement. Whether it be neoclassical, cubism, or pop, here I've chose to reinterpret Bodoni by deconstructing and abstracting the letter forms M, M, F, it its most simplest form.
Signature Mark
Secondary Mark
Branding
Outdoor Media
