Corporate communication
WELFARE SUPER HEROES
MY ROLE: Art Director, Designer
AGENCY: Getbetter, UsUp
CUSTOMER: Reale Mutua Assicurazioni
With the creative team of Getbetter, I had the pleasure of participating in a tender organized by Reale Mutua Assicurazioni.
The customer's request was to create ATL communication for a selection of Welfare products to protect the family.
Our proposal was to create a "Family of Super Heroes" and make them ambassadors of the aforementioned products.
The customer's request was to create ATL communication for a selection of Welfare products to protect the family.
Our proposal was to create a "Family of Super Heroes" and make them ambassadors of the aforementioned products.
"TOGETHER MORE" is the brand's slogan;
The characters are a "family of heroes" always ready to intervene in assistance of Reale Mutua customers, reinforcing the theme of unity that is strength. The characters dress the colors of the brand creating a sense of homogeneity on the various communication media.
The characters are a "family of heroes" always ready to intervene in assistance of Reale Mutua customers, reinforcing the theme of unity that is strength. The characters dress the colors of the brand creating a sense of homogeneity on the various communication media.
Superhero family concept
Magazine ADV
In store communication material sample
DIGITAL-FIRST
This low-poly 3D aesthetic is very fashionable and modern, proving to be an excellent driver for communicating the brand's new digital direction. In addition, this type of character is ideal for communication on social networks as it lends itself to creating videos and short loop animations.
This low-poly 3D aesthetic is very fashionable and modern, proving to be an excellent driver for communicating the brand's new digital direction. In addition, this type of character is ideal for communication on social networks as it lends itself to creating videos and short loop animations.
Social media ADV sample
Main animation sample
Infographics sample
