Dubai Food Festival
In partnership with the DFF, and according to their brief, my job was to advertise the event based on almatar users' personas.
- Target audience: almatar followers
- Objective: Generate leads
- Language: Gulf Arabic
The concept was to showcase the joyful activities of the event and encourage users to make a hotel reservation in Dubai. Since Dubai is the most visited destination by Saudi travelers, I didn't need to highlight the discount.
- Target audience: almatar followers
- Objective: Generate leads
- Language: Gulf Arabic
The concept was to showcase the joyful activities of the event and encourage users to make a hotel reservation in Dubai. Since Dubai is the most visited destination by Saudi travelers, I didn't need to highlight the discount.
Lunching Daman+ (101% guaranteed)
is a specialized customer care program that serves almatar app users. The program provides a clear commitment to solving some of the major issues that travelers face abroad.
And since this program's whole idea is the extra mile, I came up with the "101%" concept.
is a specialized customer care program that serves almatar app users. The program provides a clear commitment to solving some of the major issues that travelers face abroad.
And since this program's whole idea is the extra mile, I came up with the "101%" concept.
A promoted hashtag across the kingdom
The concept behind this hashtag was to emphasize almatar's friendly identity. The hashtag literally means that almatar cares. The offer was the cherry on top.
The concept behind this hashtag was to emphasize almatar's friendly identity. The hashtag literally means that almatar cares. The offer was the cherry on top.
