E i c h e r L i v e b r a n d i n g
A better road for trucking
Partner-in-charge & Creative Director Itu Chaudhuri | Brand Concept Itu Chaudhuri, Nitasha Basu, Shantanu Salgaonkar | Design Concept Richa Bhargava, Shantanu Salgaonkar | Design Development Palash Jain
Eicher trucks' Live is a telematics device fitted into its flagship Pro series. It tracks trucks' location and the fuel consumption, the largest head of expense, in real time, making the data available for fleet management through its servers. It can also sense engine faults, alerting owners and Eicher's service network to schedule service and thus manage downtime.
read more about this project at www.icdindia.com
