70% PROBIOTIC WATER
Packaging Design
“In 2050, 70% PROBIOTIC WATER are the pioneer in generating a new bioengineered water that has similar genetic to real one. It contains billion of good living probiotic bacteria and 100% organic fruit crushed. They are on the missioned of strengthening a strong immune system for human to withstands future catastrophe.”
Reimagine the form and packaging design for the future drink, I start with two of 70% PROBIOTICS WATER signature flavours: Lemon and Strawberry. The packaging form is based on fact of 70% human body is water: the antiparallelogram is the 70% of quadrilateral pyramid. All the falling fruits on the packaging are created using REAL fruits block printing technique, which emphasize the 100% organic ingredients: Real fruits are crushed everywhere. Vibrant colours scheme is applied and the logo is made of 2 different fonts: Stencil font for 70% and Gotham for other content, which create striking yummy! contrast and attract consumer to a new kind of drink in the future.
