Levi's, 2020
A hand-stitched limited edition publication for world most renowned jeans brand.
Editorial Design
From the idea to portray different profiles of talented people who turn their work into a lifestyle, the creative agency Helsinki commissioned us to conceptualise and design a publication as a supplement of the campaign.
Our contribution came with a printed piece; a hand-stitched publication to communicate the campaign in the different retail outlets through an offline medium.
Our contribution came with a printed piece; a hand-stitched publication to communicate the campaign in the different retail outlets through an offline medium.
In this way, the publication showcases three photographic reports with the main characters of campaign; Christian Meier, a former professional World Tour Rider, David Gonzalez, custom bike designer and the Colombo brothers, owners and chefs of different iconic restaurants in Barcelona.
There is a strong typographic presence in the editorial piece, with distinct references to the “road type signage”, emphasising the link between the main characters, the pavement. This typographic approach is combined with edgy pages through layout, with pictures and texts arranged in a dynamic and loose way to display their day-to-day life.
Also, the publication has a small insert to point out some of the attributes of Levi’s new technology, in parallel with a singer sew to refer to the classic stitch of their legendary jeans.
There is a strong typographic presence in the editorial piece, with distinct references to the “road type signage”, emphasising the link between the main characters, the pavement. This typographic approach is combined with edgy pages through layout, with pictures and texts arranged in a dynamic and loose way to display their day-to-day life.
Also, the publication has a small insert to point out some of the attributes of Levi’s new technology, in parallel with a singer sew to refer to the classic stitch of their legendary jeans.
